Our graduate students were invited to give an academic report at the 9th China Marketing International Academic Annual Conference of Chinese scholars Marketing Association

From August 12, 2021 to August 16th, the Ninth China International Conference on marketing held by the Marketing Association of Chinese scholars was held online by Tencent conference, which was influenced by COVID-19. The conference invited 26 top scholars from Purdue University, Johns Hopkins University, Rutgers University, National University of Singapore, Hong Kong University of science and technology, Fudan University and other famous universities at home and abroad as speakers, and attracted many university scholars, industry elites and student representatives from home and abroad. Focusing on the theme of "marketing and management in the digital age", the participants focused on the hot areas of digital marketing and focused on the latest research results in the frontier fields of marketing and management in the form of keynote speeches and branch reports.

Xiong Mengni and Wang Zhiwei, 2019 graduate students of our college, and Hu Shiyin, 2020 graduate students, were invited to attend the meeting and made relevant academic reports at the branch venue. At the sub venue of "supply chain management" held on the afternoon of the 13th, Xiong Mengni gave an academic report entitled "the choice of an e-retailer's operation modes in competitive supply chains"; Then, on the afternoon of the 15th, Hu Shiyin and Wang Zhiwei gave a presentation entitled "manufacturer incentive mechanisms under demand uncertainty: trade discount or consumer rebate?" at two sub venues, including "operation / marketing / information system cross research" and "digital platform and marketing" And the academic report of Research on the Influence of Information Interaction on Users "Willingness to to," the Chinese mainland and many other universities and colleges participated in the discussion. Experts from the seminar commented on and gave full recognition to the academic reports of our research graduate students in Hongkong.